At SMILE Surf Wear, we want to spread happiness and foster community within the surfing world while combining safety and style. Through innovative and stylish gear, we aim to empower surfers of all levels to enjoy the ocean with confidence and joy, creating a united and supportive global surf community. Remember to keep smiling while catching waves!

We envision a global surf tribe where happiness, community and safety are paramount. We foresee a world where every surfer feels empowered, welcomed, and more secure, regardless of experience or background. By spreading joy, nurturing community bonds, and leading with safety, we strive to shape a fun but protective surf future.

At SMILE Surf Wear, our values are the compass that guides every decision we make and every action we take. We're more than just a surf wear brand – we're a movement dedicated to empowering individuals and nurturing the world around us.

Empowerment in the Waves: We stand for the sheer joy and freedom that comes with surfing. We want to provide surfers with gear that bolsters confidence, whether it's their first time on a board or they're looking to take it to the next level. We believe everyone deserves the chance to ride the waves.

Education and Opportunity: Access to swimming and surfing lessons shouldn't be a privilege reserved for a few. We're committed to partner with organizations that offer opportunities for those who might not have the means to afford them, breaking down barriers and fostering inclusivity in the surf community.

Environmental Stewardship: Our playground is the ocean, and its preservation is vital. We strive for sustainability in our products and operations, and we take a hands-on approach to keeping our beaches clean. It's our way of giving back to the planet that gives us so much.

Community and Collaboration: We believe in the power of community. By supporting initiatives that enhance the world of surfing, Earth, and humanity, we aim to create ripples of positive change. Whether it's through local events, global campaigns, or day-to-day acts of kindness, we're here to make a difference.

At SMILE Surf Wear, we're constantly evolving, always seeking new ways to improve ourselves and the spaces we inhabit. We invite you to join us on this journey of growth, responsibility, and joy. Together, we can make the surf lifestyle synonymous with caring for our community and our planet.